CHANGING THE GAME
- In living the Golden Rule
- In offering outstanding products and excellent, caring service.
- In making a positive difference in the community through service, and sponsoring and supporting local races.
- In hiring people who love to run, have expertise in running and care about our fabulous customers.
ALTITUDE RUNNING - OUR JOURNEY
From the onset, we have been committed to providing outstanding service to our communities. We understand that a running store isn’t just about products, it’s about people.
Running is our passion, and this is our story:
Bought Foot of the Rockies – Ft. Collins CO
In March of 2012 we bought the original Colorado running shoe store – Foot of the Rockies – from John Lonsdale who is a legend of local running in the Ft. Collins area. We rebranded the store, remodeled it and restocked it with great brands and products.
Doubled Sales Revenue
Ft. Collins was thirsting for great customer service and high quality running/walking products. With an emphasis on caring for our customers we quickly doubled our revenue.
Bought Bells Running – Greeley, Colorado
To strengthen our northern Colorado presence we bought Bells Running in Greeley. We rebranded and remodeled the store. In addition, we restocked it with more brands, more shoes, and more running products. Nate Grimm became our next great store manager.
Moved the Ft. Collins Store Near Raintree Athletic Club
Although we hated leaving our old location, we are thrilled with both the location and style of our new store near Drake and Shields. New location, same great service and great products!
Altitude Running Associates
We have outstanding, knowledgeable running consultants who want to make sure you’re thrilled. They include:
Other Valued Employees
Cayla Bellamy – Running Consultant
Hayley Murto – Running Consultant
Sophie Anders – Running Consultant